Instagram Story Ads is the social network 's service that allows you to publish ads within stories located at the top of your news feed.
The vertical format of Stories allows companies, brands, and businesses to share content that is then embedded among users' organic videos.
Through Instagram Story Ads, you can segment your ads by various categories: traffic, conversions, reach, video views, or brand awareness.
This service also offers the ability to track your profile statistics and the bc data singapore performance of your published ads in detail. Other metrics you can monitor in Ads Manager include impressions and reach results.
Of the 500 million accounts using Instagram Story Ads, one-third belong to businesses, and one in five stories receives direct messages from users. (Instagram Business)
Benefits of Using Instagram Story Ads for Your Brand
Learn below about the main benefits that Instagram Story Ads can bring to your business.
Versatility
Instagram Stories advertising is very versatile: it allows you to create ads with images, videos, and animations, and adapt them to your budget and goals.
It offers a wealth of resources to generate engagement and maximize reach, such as stickers, GIFs, hashtags, and text. These tools will allow you to capture users' attention until the end of the story and encourage them to visit your company's profile or website.