Choose a spokesperson to address the crisis situation.
Have speech copies of the messages you want to report. Ideally, this should always be reviewed by your legal team.
Drills can be conducted so that employees know how to act in certain situations.
Crisis management and response
The time has come to take action and respond to the crisis. It's stockholder database time to act, therefore, and it's important to keep a few points in mind:
Be precise and consistent in the information.
Maintain fluid communication with spokespersons.
Incorporate your collaborators into communication.
Have special empathy in critical situations where there are victims, and offer advice.
Post-crisis
While the peak of tension has passed, the company is unlikely to let its guard down, as there is still work to be done, such as beginning to restore its corporate image.
To this end, it is important that:
Maintain clear and concise communication with your collaborators.
Discuss the process, method and strategies to overcome the crisis
Highlight the strengths and weaknesses of the Crisis Manual in order to improve it.