One of the most important steps in your SaaS marketing strategy is creating buyer personas . These are fictional characters that represent your ideal customers, based on their demographics and behavior.
The goal of creating buyer personas is to help you better understand who your target audience is and how best to reach them .
We suggest creating as many buyers as necessary, as long as the facebook database differences between them are solid. SaaS companies typically have three buyers, and these vary depending on the geographic region.
You can't just create content and hope it sells your product. You need a clear strategy, a plan that guides your content creation and helps you maintain consistency in your message across all platforms .
Content marketing plans typically include:
A strategy . Why do you create content? Who is your target audience? What do they want or need from you? How will this help build brand awareness, increase traffic to your site, convert leads into paying customers, etc.?
A plan . When will the content be published? What type of content will be published (blog posts, videos, research studies) and how often (weekly/monthly)? Who should be responsible for each piece of information? How do we measure success (page views vs. email subscriptions)?
An editorial calendar . Schedule when and at what time each article should be published so that the process isn't overwhelming for anyone involved.