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Don't try to follow all the instructions written in the scripts.

Posted: Mon Dec 23, 2024 8:08 am
by subornaakter20
Since scripts can be edited and updated, minor deviations from the text by your employees are allowed. For example, you can formulate special terms in your own words, if appropriate.

New phrases often become part of the overall cold sales script.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Motives and structure of a warm call script
Warm calls are used in the following situations:

The client has not purchased anything from your company for a long time.

New products have appeared and consumers should be informed about them.

There are plans to increase the cost of goods, so you can offer people to make purchases at the old price.

A promotion or special offer is starting.

There is a need to remind the audience about your company's work in the market.

Warm Call Script Structure

The reasons for making warm calls may vary, but the script should remain the same.

Here is an example of a call script for a sales manager :

Greeting and introduction. The buyer will most likely remember you, so you don’t need to spend a lot of time on this.

Ask if it is convenient for the client to talk now. If not, ask when you can call him back.

Remind us of recent collaboration.

Explain the purpose of your request and the essence of the proposal.

If there are any objections, answer them according to the script.

Record the client's final response (positive decision or refusal).

If they agree, talk about the next step to making the purchase. For example, agree on a time to meet to sign the contract.