Don't try to follow all the instructions written in the scripts.

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Since scripts can be edited and updated, minor deviations from the text by your employees are allowed. For example, you can formulate special terms in your own words, if appropriate.

New phrases often become part of the overall cold sales script.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you the 5 most valuable documents that we have developed for our clients.

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How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data

How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients

7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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Motives and structure of a warm call script
Warm calls are used in the following situations:

The client has not purchased anything from your company for a long time.

New products have appeared and consumers should be informed about them.

There are plans to increase the cost of goods, so you can offer people to make purchases at the old price.

A promotion or special offer is starting.

There is a need to remind the audience about your company's work in the market.

Warm Call Script Structure

The reasons for making warm calls may vary, but the script should remain the same.

Here is an example of a call script for a sales manager :

Greeting and introduction. The buyer will most likely remember you, so you don’t need to spend a lot of time on this.

Ask if it is convenient for the client to talk now. If not, ask when you can call him back.

Remind us of recent collaboration.

Explain the purpose of your request and the essence of the proposal.

If there are any objections, answer them according to the script.

Record the client's final response (positive decision or refusal).

If they agree, talk about the next step to making the purchase. For example, agree on a time to meet to sign the contract.