Then when the product is actually built, you have a ton of

nishat@264 · Post by **nishat@264** » Sat Feb 22, 2025 9:34 am

Yeah, I definitely think it's a very valuable experience, especially for a startup, because when you start a company, you're the first salesperson and before you even make any sales that generate revenue, you're selling the idea to people and it might be the right idea, but it might not be exactly the right idea. You might have to tweak it a little bit, but if you haven't been able to sell it to a lot of people, you don't know where to tweak it. So when I started Badger, the thing that I found that was different than most other founders was that I was extremely sales focused. I was actually a sales professional. So I was bringing all these tools that most startups don't have, because most startups don't have a sales professional on their team from day one.

Steven:

So before I even built the product, I was in contact taiyuan cell phone number list with hundreds of prospects. Ultimately, potential customers, I would show them the idea, I would talk to them about the idea, I would show them different versions of what it would look like and I would ask them, "If we were to build this, would you buy it?" and for this amount of money. people that you've been in contact with and kind of a group of people that are ready to convert.

Steven:

That’s the reason we were able to start the company. Before we even built the base version, we had all these people ready to buy it and the reason I was able to do that is because I already knew how to run sophisticated sales processes and we just had a full-time professional salesperson on our team. That’s not to say it wouldn’t have been helpful if I had known how to code. But I don’t. I don’t know how to code, but I was doing professional sales for a product that didn’t exist yet.

Jeroen:

Yeah, that’s great. What made you think that a career in sales was for you, because I guess when you started studying geography, that’s not when you thought sales was going to be your career. Was that at business school? Afterward?