A guest blog by Rimma Sytnik (Senior Digital Marketer of Reply)
Running a startup is hard work. And of all the items on a startup owner’s to-do list, outreach should be at the top of the list. Whether it’s potential customers, investors, partners, or candidates you’re trying to reach out to, there’s no better way to do it than with a cold email .
Cold email doesn’t exactly have the best reputation. Aside from the usual claims that email is dead and you need to be on the cutting edge of social media, the “cold” aspect leaves a lot of people… cold .
Well, not only is email alive and well, but jiangsu cell phone number list cold email (when used correctly) can be a solid foundation for your startup to grow. That’s how we developed Reply, and while we’ve evolved into other channels over time, outbound cold email is still at the core of our business, and it can be for yours too.
So in this article, I would like to share with you some tips and best practices on how to achieve this.
What is cold email?
Cold emailing is simply sending an email to people you've never had contact with before, whether it's to seek investment, propose a partnership, grow your team, or try to land your first customers .
So, what is the difference with spam?
First of all, this is where I have to tell you that I am not a lawyer (although I have read a lot of John Grisham novels) and what I say is in no way legal advice. Regulations change and you should do your own research to make sure your emails are compliant with the requirements of your country (and the country you are sending emails to if they are different).