7 B2B Automated Emails and How to Align Them with Sales and Marketing

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What is B2B email marketing?
B2B email marketing is a fairly simple concept. It involves a conversational exchange between two or more businesses via email.

The key word here is conversation .

For a channel that 59% of B2B marketers consider most effective for generating revenue, it's important to approach messaging strategically.

This goes for everything from the first welcome email to the content-filled nurturing email.


Example provided by CoSchedule .
With competition and high expectations for tongliao cell phone number list personalization, it’s even more important for sales and marketing teams to align their efforts around email automation.

Automation enables teams to identify high-quality leads and move them through the funnel quickly.

It centralizes messaging around predefined customer journey triggers and enables teams to maintain fast response times .

At this point, you probably don’t need any more convincing about the need for sales and marketing teams to align on email automation. You want to understand how.

Here are seven use cases for automated email in B2B.