Finally, extensive decisions are made about higher-cost products and infrequent purchases. These require a lot of involvement, often focus on unfamiliar brands or products, and require more attention and research efforts to ensure buyer confidence.
For example, no one buys a huge flat-screen television every day, so when the time comes to make that kind of investment, consumers want to be sure they're making the right choice in everything from brand to picture quality.
Larger purchases carry more risk for the customer and this means there is more reason to consider things from a deeper perspective.
Rather than grabbing the first television they see, or buying one just because it's on sale, customers often ask friends and family for advice, find out as much as they can about different specifications, and spend a substantial amount of time looking at product reviews and ratings .
When it comes to influencing broader decision-making, the best thing any brand can do is work on building a positive online presence :
Make sure your company has a social presence where people can tunisia mobile database share their opinions and thoughts about your products and ensure your customer service team responds and responds positively to negative comments ;
Give consumers plenty of space to review your product and post testimonials so people can easily find opinions online;
Provide comprehensive product details on your listing pages and ensure your team members are well-equipped to answer any questions customers may have;
Offer interactive guides and other tools to help them in the decision-making process.
Digital advice and guided selling are particularly useful with expanded decision-making. It helps to inform the customer at the point of decision and facilitates confident purchasing decisions.
In other words, it helps provide instant access to guidance that simplifies the complexity of purchasing decisions in the digital age, whether it’s explaining the product, outlining brand trustworthiness, or reducing the need to research opinions and information.
Digital advice reduces the apparent risk clients face when making broad decisions, so that these choices feel more like “narrow decisions.”
Influencing buyer decisions
Influencing buyer decisions as a business can be an extremely difficult process, but it is crucial to improving your profitability.
The important thing to remember is that the more your company understands who your customers are and what drives them to buy your products, the greater the impact your brand can have on their purchasing journey, reducing the friction between product discovery and purchase.
Technology is transforming the way consumers research, decide and buy. Companies that can use technology to decode consumer expectations, engage them on their preferred channels and keep up with their growing digital presence will be the ones to succeed.