The main differences between CRM and Sales Engagement

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You've probably heard a lot about these two terms. But do you know what each of them means? Or rather, the differences between CRM and Sales Engagement ?

Well, if your answer is no or even maybe, stay with me because today you will leave here understanding everything about these two sales techniques!

And this is the first point you need to know: both are techniques and practices that will directly impact the way you sell and prospect within your company.

So, if you believe you need to improve one or both of these two processes, CRM and Sales Engagement strategies can help you a lot!

Read on to find out how!

Differences between CRM and Sales Engagement: features

CRM: Customer Relationship Management

First of all, the name says it all, doesn’t it? Known as “ Customer Relationship Management ”, CRM’s function is to plan your business based on behaviors and technologies that analyze customer interaction with your team.

In this sense, CRM platforms optimize the company's results according to the relationship with the customer .

So, with them you can plan and manage your time Sweden telegram data that of your salespeople, who stop shooting in any direction and start aiming at the right target !

Therefore, with CRM you understand what your customers really want !


3 Benefits of keeping a CRM active in your company


Unfortunately, despite the advancement of technology, many managers still do not realize the importance of having an active CRM in their business. So, let's understand the advantages of CRM software.



01. Build customer loyalty


Certainly, customer loyalty is what all sales departments want to achieve , especially those working with B2B sales!

This is because it is much more difficult and expensive to get new customers in a competitive market like ours. Not to mention the sales cycle time, which is much longer than B2C.

So, having a tool that helps you develop personalized communication with customers is essential.

And how does it do this? Well, all the information entered into the CRM by the sales department is essential for you to create stronger bonds with your customers , facilitating loyalty.

You can read more about this topic by clicking here: “How to retain your customers?” .



02. Increases sales team productivity


Yes, CRM allows teams to use their time better , avoiding having to manually enter data into spreadsheets for each contact with a lead or any information about the process!

This way, the team can direct efforts towards what is most important: selling.

Thus, we can understand why, on average, 65% of salespeople who use a CRM platform reach their sales targets faster.



03. Stores and records information


This is one of the great things about both tools. Both CRM and Sales Engagement help you record and organize your activities , which is very important for keeping a good track record of results and preventing forgetfulness, for example.