Failure to do this can mean missing out on a ton of opportunities in future campaigns to capture conversions.

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Think about this for a moment. Big brands like Coca-Cola and Nike know that you won’t go out and buy a beverage or new pair of shoes every single time they run an ad.

Instead, they understand that just reminding you of who they are and why they matter is enough for you to remember what they sell the next time you’re thirsty or start a new jogging routine.

This is why demand generation campaigns are incredibly powerful and why your company should be using them on a regular basis.

The Importance of Integrating Marketing and Sales
Any company that has integrated internal processes tends to stand out from other competitors. After all, all teams work together toward the same goal.

A study by TAS Group indicates that companies that encourage joint work between the two departments can register a 36% increase in the retention rate and 38% in the number of successful transactions. The revenue generated by marketing actions also tends to increase, with an increase of up to 208%.

The same survey indicates that only 27% of the leads sent by the marketing team to the sales team are qualified. In other words, the chances of closing a transaction become much lower, with a cold contact being handed off to the salesperson and, as a consequence, becoming a waste of time and resources.

Therefore, any business can directly benefit from the union between these two departments that are so important for the attraction and conversion of leads. The good news is that there are many ways to do this work and one of them is investing in a B2B demand generation strategy, engaging consumers with more precise messaging.

What are the Benefits of Demand Generation?
That said, let’s go a little deeper into the specific benefits of demand generation.

After all, if you’re going to run a campaign that specifically avoids conversions, you need to know what you’re getting in the long run.

Increased Brand Awareness
With a demand generation campaign, you can greatly increase azerbaijan cell phone number list overall brand recognition for your organization.

As we explained in our previous example using Coca-Cola and Nike, brand awareness is an incredibly powerful thing.

Generating demand for your products and services starts with introducing yourself to your market.

Generate More Leads
Another benefit of this type of marketing? It helps you generate more leads, but maybe not right away.

The key thing to remember is that once people know who you are and what you do, they’re far more likely to take action when they see a lead generation campaign in the future.

Why?

Demand generation creates trust with your target market, which can lead to better lead generation in the future.

Expands Audiences
When considering a lead generation campaign, it is important to realize that it helps expand your overall audience.

For example, maybe your business is just starting out in your niche and not a whole lot of your potential customers even know who you are.

Or maybe you’ve been focusing on the wrong audience altogether.

Either way, running a solid demand generation campaign can ensure that the right people know who you are based on factors that make your products and services the right match for their needs.

If you’ve wondered why your target market hasn’t responded to your previous lead generation campaigns in the way you had hoped, it might just be that you’re targeting the wrong audience altogether.

Generates Buzz
Demand itself is a perfect word for describing how this type of campaign generates buzz for your business.

When people find out who you are and become excited about the content you’re putting out, they’re much more likely to tell others about it.

Likewise, demand generation campaigns are focused on offering tons of value with little to no expectation of a purchase.

Most consumers are much more likely to share something that is free and solves a problem in their lives, entertains them, or educates them in some manner.

Sharing is caring, right? Well, that’s especially true when it comes to a successful demand generation campaign.