The best examples of storytelling in email newsletters

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The best way to generate leads is through social media and opt-in pop-ups along with direct customer engagement. But no matter how good your emails are, they won't do much for your business if they're not reaching the intended recipients. That's why you need to understand the importance of your sender reputation and how to protect your sender reputation. But before moving on to this topic, what is Sender Reputation? What is Sender Reputation? In short, your sender reputation is a score assigned to you by your ISP (Internet Service Provider).

This score is the be-all and end-all for you: if it is south africa whatsapp number data high, your emails will be delivered securely. If it falls below a certain threshold, it will be classified as spam and in the worst case scenario Your emails will be rejected outright and not delivered at all. Sender reputation is determined by a variety of factors, including but not limited to: The number of emails you send How many recipients mark your emails as spam? How many recipients complain about your emails? How often do your emails trigger the ISP's spam trap? Are you included in any blacklists? How many emails are coming back to you? What are your open rate, click rate, conversion and unsubscribe rate? How is your subscriber engagement? Based on all of these factors and more (some of which are not necessarily publicly disclosed), ISPs assign you your sender reputation score, which guides your email marketing campaign.

Your success depends entirely on keeping your sender reputation score above a certain threshold. The factors listed above will definitely damage the sender's reputation, and this article aims to equip you with knowledge so that you can fight against anything that could damage the sender's reputation. Clear Your List! If you look at the list of reasons above, you will see that almost all of them can be eliminated if you clean up your email list. It's possible that not all email addresses on your list are valid, and not all of those that are valid actually interact with your emails. These emails will cause you to send a large number of emails, many of which are invalid and many more that will never be opened, clicked on, or otherwise interacted with.