A good way to check the internal link structure of a website

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Configure Sitebulb to crawl your site using the desktop user agent, then crawl your site again using the mobile user agent. Then compare the visual crawl maps for both versions and see how they differ. DeepCrawl can do a similar service for you.

Instead of a visual crawl map, DeepCrawl uses a metric called DeepRank to indicate the internal link value for each URL on your site. By comparing the DeepRank scores of your desktop and mobile versions, you can see if and how their values ​​differ.

Visualizing link structure in Sitebulb

"You may find that some subpages have much less nepal phone number data authority on the mobile version, and you will need to look into improving your internal link structure."

Reasonable user
Another aspect of internal linking is the value of each link, which is affected by its placement within the content. In 2004, Google patented a link weighting system based on the “reasonable user” approach . In short, if a link is more likely to be clicked by the average user, it should carry more weight than a link that is less likely to be clicked by many people.

The position of a link within the content is therefore very important. Links that users are unlikely to click on, such as links in the footer, have less value than links that users are likely to click on, such as links directly in the main content.

There’s no reason to believe that Google will stop using this logic in mobile indexing, so if your mobile site uses various UX-enhancing tricks like collapsed content and hidden widgets, it can have a major impact on the value of your website’s internal links.

So make sure you’re not just evaluating the number of internal links, but also where those links are located on your mobile site. Are they prominently placed so that a user can click on them, or are they hidden and unlikely to be noticed, let alone clicked?