Vendarketing: understand what it is

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Vendarketing is a strategy focused on the alignment between the Sales and Marketing areas of a company.

Many companies face major problems with Vendarketing because they don't know exactly how it works and, even more so, because they don't understand how it can directly impact their business's revenue.

Want to know more about this strategy? Keep reading!!



Vendarketing is the Portuguese adaptation of Smarketing, as the alignment between Marketing and Sales is known . With the increasing role of Marketing in the purchasing journey, as the company's “first salesperson”, the partnership between the Marketing and Sales areas has become essential for the success of companies.

Before the Internet became popular, the buying and selling Italy telegram data process was very different. When someone needed a product or saw an advertisement that interested them, they would go to a store to find out more about it. So, if they wanted to buy a washing machine, the salesperson would be the one to tell them the features of each model, the differences and benefits of the technologies, the prices, etc.

The function of Marketing was limited to advertising and it was up to the salesperson to present and explain the product or service to the customer, after all, the consumer did not have many sources to seek information from.

With the advancement of the internet, this has changed. Information is increasingly easy to access and is no longer exclusively available to the seller.

In this context, the Marketing team must assume a much greater and more strategic responsibility, guided by results.

It is necessary not only to attract this potential customer but also to accompany them throughout their purchasing journey, building relationships and collecting as much information as possible to provide to the Sales team.

At the same time, the Sales team must be more capable and present a high quality approach. The focus here is not only on selling, but on adding value to the customer to sell in a qualified way, after all, it is not only the Sales team that holds the information.

As we can see, one team needs the other, so it is very important that the two are aligned, this is what will bring efficient results.



The benefits of Vendarketing


Improves communication between teams
Vendarketing is responsible for aligning the discourse of both teams, so that when the baton is passed from Marketing to Sales, your lead understands that he is talking to the same company, and does not suffer a breach of expectations.

This way, communication between the two teams will be more effective, working more efficiently and bringing results in less time.



Ensures you don't miss an opportunity
The best goal a Marketing team can have is to generate the number of opportunities the Sales team needs.

Generating too many opportunities can hurt your results in the long run, as these leads go cold and are no longer as ready to buy as they were when they were generated.

Therefore, Vendarketing helps to balance this scale, checking the performance of both teams to ensure that no opportunities are missed, and thus you reach your team's maximum potential.



Predictability
Through Vendarketing techniques, you will be able to calculate how much revenue your team will generate in the coming months, act preventively if this objective is not being achieved and you will be able to develop an action plan to facilitate the growth and development of your business.