To create one, it is useful to understand the characteristics of this type of content and to get to know white paper exa

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At this point, you can start planning the strategy. Do extensive research to gather reliable information to support your affirmations, establish the withe paper’s structure, and decide on the ideal format and content — for instance, a downloadable PDF file on a landing page, a blog post, or a page on your company’s website.

Also, select its features: will you add videos or images, for example?

The planning stage is also the perfect time to think about distribution and promotion strategies. It is useless to have a great idea, credible sources, and a brilliant plan if you do not know how to deliver it to your audience.

Then, consider your persona to discover the ideal channels to reach your prospects.

Do not forget to look for appropriate tools, such as content south korea cell phone number list marketing software, to create, distribute, and promote your content.

With the appropriate platform, your work will become easier, the content will be higher quality and you will be more likely to get the expected results.

Preparing the first draft
The next step is the preparation of the first draft. For this, go back to the structure you set in the previous stage.

A white paper usually consists of a title, abstract, table of contents, introduction, development (background, issues, and solutions), conclusion, and CTA.

After finishing the first draft, proofread it, make the necessary adjustments, check data and facts, include visuals, and format the content.