What data to monitor in PPC campaigns

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Developing a measurement strategy that gives you actionable insights into the progress and performance of your advertising campaigns isn't always easy. Here are some tips on how to do it.
Tracking and properly evaluating relevant metrics can have a dramatic impact on the results of PPC campaigns and thus on your business. However, this is no secret. However, as every experienced macedonia phone number data marketer knows, measuring and evaluating the behavior of PPC campaigns is not easy. Finding out which marketing channel ultimately convinced a customer to buy your product can be hindered by various obstacles. How to overcome them and achieve successful measurement that will provide us with relevant information for further effective PPC campaign setup?

Basic PPC campaign metrics
The basic values ​​that we can track in PPC campaigns are the number of impressions, traffic, average cost per click, conversion rate and return on investment in advertising. From this data, and especially from their changes over time, we can roughly determine how successful our PPC campaign is and what we can do to improve it.

For example, if we have a high number of impressions but a low number of visits, it means that the text of the ad is uninteresting to visitors and does not entice them to click. Conversely, if the traffic is decent but we have a low number of conversions, the fault is probably a landing page that cannot convince the customer to convert , or the visitor expected something else from the page.