Killer cold calling: get to know our process

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Also known as the seven-headed monster of the business world , cold calling has a reputation for being boring and ineffective. Well, when it is done without a prior script, approaching a person with no connection to your product and in an excessive way, it can really give off that image!

It is well known that approaching a person without having had any previous interaction with them is quite challenging , however, knowing how to work a good cold call can be a great alternative for your business.

Therefore, in this article we will show you whether it is worth investing in this strategy and, what's more, we will teach you how to practice it without looking like you are trying to approach someone on the street.

Now comes the good part! In three years of Hacking Processes , we also struggled to shape our cold calling to what it is today.

So, nothing is fairer than helping you formulate a good cold calling system, demonstrating how ours works and, most importantly, why it works!

With that in mind, keep reading and learn about Hackeando Processos’ killer cold call!

As you well know, cold calling is a very common prospecting practice in the sales sector, including in B2B negotiations . This routine is known for being the attempt at a first interaction with the prospect, via telephone.

It is important to remember that up until this point, the lead has not contacted you and does not know much about your product, sometimes even does not know it. Therefore, the main objective of a cold call is to present your service and start a relationship with the customer.

Now, for those who already have a cold calling system Canada telegram data need a helping hand to structure their process, we have made an incredible e-book available.

It has a complete outbound checklist that, if you follow it to the letter, you can't go wrong! Click below, fill out the form and receive it for free in your email!

Of course, the first thing we need to demystify here is that the cold calling process does not necessarily have to result in a sale!

Many companies use it to start a relationship with the lead and, using other tactics, nurture this prospect and move them down the funnel.

In this sense, cold calling prospecting has several types of outputs and it is this variety of situations that makes it a good contact option. But, of course, you don't need to focus on and use only this; it is also good to combine it with other strategies such as cold mail, for example.

If you want to know more about cold mail , we have the perfect article for you to read after this one, what do you think? Just click here and improve your knowledge even more!

From this point of view, now we are going to talk about how to have an amazing cold call, one that leaves your lead with no choice but to say yes!



Hackeando Processos' cold calling process


Well-defined segmentation


Before you think about calling a prospect, you need to know who they are, right? To do this, it is very important for us to have a well-defined ICP , that is, to establish an ideal customer profile for the solution you are offering.

This way, you avoid wasting your time trying to prospect people who don't fit with your product and, therefore, you can create a relevant contact list with potential for negotiation!