Learn to understand basic terminology

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In the world of digital marketing, you'll encounter a lot of jargon and technical terms that you should learn to understand in order to understand how to master Google Analytics. These terms appear on your dashboard and in your reports.

There are two types of terms you need to know. The first relates to the application itself: the names of the various pages and resources you will use. Here are a few important ones:

• Advanced Segments: These are more specific kenya phone number data data sets that you can look at in detail.
• Dashboard: A panel that displays individual reports and analytics. Panels are customizable and you can have multiple ones.
• Event Tracking: This feature allows you to track various user actions on your website.
• Filters: You can narrow the data you are looking at using filters to get information based on the criteria you specify.
• Variables: A metric that allows you to collect your own visitor data and connect it to Google Analytics.

The second type of terms is more related to SEO , website traffic, and other metrics that Google Analytics measures. Here are a few of the most commonly used:

• Bounce Rate: This is when a website visitor leaves without taking any meaningful action.
• Engagement Rate: This describes how much time visitors spend on your website.
• Visitor Flow: This term describes how users navigate your website. You can use Google Analytics to see which pages users visit and in what order.

There are, of course, many more terms and expressions. As you gradually delve into the secrets of Google Analytics , you will gradually learn to use them.