What are the best ways to evaluate the profile of the little ones?

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By understanding the profile of small businesses, your company will have greater security in generating new business.

Brazil has more than 24 million self-employed workers, and in April 2019 there were more than 8 million individual microentrepreneurs, that is, working outside the informal sector, as business owners, with a CNPJ. In addition, there are also microenterprises and small businesses, whether MEI, ME, EPP, EIRELI or Ltda, which generates great confusion when analyzing the profile of the self-employed .

Normally, what happens is that the profile of the pejotinhas is confused with the profile of the individual behind the legal entity, requiring a deep evaluation and analysis of both profiles – the identification that the individual has their own income (self-employed worker/entrepreneur), as well as the identification of the profile of the natural person behind a CNPJ, whether for individual companies or composed of two or more partners.

Identifying the profile of small businesses that are applying for credit in the market is usually not an easy task, since the data can be confused or there may be anti-fraud alerts regarding the information of Lebanon telegram data the individual, who will sometimes apply for credit using their CPF, and sometimes will provide their CNPJ. Therefore, how can you quickly identify that a small commercial establishment is in operation, for example?

The interconnection of information related to a company's presumed revenue, operating probability, employee range, registration status with Receita Federal Online and integration with Google Street View and Maps allows for a broad and in-depth assessment of the pejotinhas' profile to be carried out .

The solutions described above are provided by Think Data , a totally innovative information bureau and a reference in the Credit market in Brazil. The technology developed by Think Data helps in the evaluation not only of the profile of the individuals , but also enables the aggregation of information linked to the individual – such as participation in other companies, presumed income, per capita family income, contact details, professional data, etc.

It is therefore important to note that when we talk about the profile of the pejotinhas , we are always talking about two different documents, which need to be evaluated together to ensure security in granting credit and generating new business – without forgetting the necessary precautions to prevent fraud.