Improve the performance of your PPC ads on Facebook

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Learn how to effectively segment potential customers into distinct audiences and reduce audience overlap, making your Facebook ads much more effective.
PPC advertising on Facebook is a great way to promote your business. Facebook allows you to target specific audiences with laser-like precision, as it has a wealth of information about its users. This iran phone number data means your ads will reach exactly the people who are currently searching for products from your range. However, to stand out from the fierce competition of other advertisers, you need to approach PPC advertising smartly and thoughtfully. Let's take a look at some best practices and tips that you can use when setting up your audience to achieve the right targeting of potential customers located at different levels of the purchase funnel and to be able to determine and influence where the money you invest in advertising goes. We'll show you how to:

reduce audience overlap
segment audiences by individual stages of the purchasing journey
analyze how much it costs to acquire a new customer versus another purchase from an existing customer
Step 1: Mapping the Conversion Funnel
Before you start creating audiences on Facebook , map out the stages a user must go through to make a purchase. For example, this could be:

Visiting the site
View product page
Add to cart
Purchase
As you can see, we have 4 distinct stages of the buying journey from which we can create extremely valuable remarketing audiences , and reach each of them with customized PPC advertising on Facebook.