This will allow the recipient to find

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Of course, the example above is extreme, and all forms of "clickbait" are completely inappropriate, but it is worth considering what kind of article title will attract the recipient. You need to ask a question that the mobile device user is looking for an answer to, arouse their curiosity or need, then there will be a greater chance of success. Highlighting the most important information Smartphone and tablet users don't read so much as they scan content for specific information. And the best way to serve it to them is to highlight specific important passages.

In mobile copywriting (as in desktop copywriting), it is worth namibia cell phone number list using bold, underlined, italic, or another font color. The answer to the question faster. Make your content more vibrant! Nothing enriches content like videos, photos, or memes. They can add variety to texts and are valuable and easy-to-read sources of information. Don’t be afraid to include YouTube links, relevant photos, or infographics in your articles. The latter can be especially valuable - they are a condensation of the thoughts conveyed in the text and are much easier for recipients to understand than walls of text.

Text formatting To make the content user-friendly, it is essential to format it. First of all, you need to use input tools that will prevent the article from being a solid block of text. Paragraphs will make it easier for the user to read and find specific information. How long should a paragraph be? 5-6 lines is the absolute maximum. But that's not all, in mobile copywriting the following are also of great importance: the above mentioned bold and underline; numbering; tables with the most important information; appropriate, legible font.