New PPC campaign structure for e-shops

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Ensure that your PPC ads only appear when necessary to avoid paying again for customers you have already acquired.
Every e-shop owner who has become known to customers over time probably wonders if they are spending too much on PPC advertising , whether in search engines or on social networks. What if you are showing your ads to people who would buy from you anyway because you are already well-known? In many cases, this is indeed the case. If your e-shop has a certain sound, is known as reliable, people will prefer it over lesser-known competitors. However, this leads us to other questions, such as:

• How do I ensure that PPC ads are only shown germany phone number data when necessary so that I don't pay repeatedly for existing customers?
• How much am I willing to spend on existing customers to ensure they don't leave?
• How much am I willing to pay for new customers?
• How do I separate new and existing customers?
• What strategy should I use for new and existing customers?

While it's not possible to answer all of these questions because it all depends on your specific case, it's possible to set up a PPC campaign structure that will help you ensure you're not paying more for advertising than you have to .

PPC campaign structure
To use the following campaign structure, you must first divide your customers into several categories.

• Newly acquired customers who are shopping with you for the first time.
• Occasional customers who only shop occasionally.
• Regular customers who have shopped with you multiple times.
• Fans of your brand who shop regularly and come directly to you for a given product.
• Laggard customers who haven't bought anything from you in a very long time.