The rejection of IDFA helps to restore this control

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Let's sum it up Thus, Apple wants to completely change the way users search for applications and influence the methods of their popularization. The company wants to achieve this by reducing targeting, which is currently the motivator for downloading applications to mobile devices.Uber is getting serious about advertising and is suing several networks for false advertising. It all started with Uber needing to promote a mobile app , for which large companies were hired as contractors, and now the company is suing the companies: Hydrane SAS, BidMotion, Taptica, YouAppi, AdAction Interactive for squandering a million-dollar budget and poor quality of service for app promotion, which led to a negative impact.

Uber claims that ad networks for advertisers lebanon cell phone number list distributed ads on sites that do not exist at all, as well as on resources with low ratings. In addition, the lawsuit claims that ad networks for mobile applications falsified statistics, significantly inflating the actual numbers. It is interesting that Uber demands to find all affiliates and hold them liable in the same way as advertising networks . In the lawsuit, the plaintiff claims compensation for damages for unfair online marketing , legal costs and attorney fees.

Another of the company's demands to the court is the suspension of the activities of advertising networks in order to prevent the further spread of low-quality marketing services. Who is to blame? In general, the story begins in 2017, when Uber filed a lawsuit against Fetch, suspecting them of using fraudulent schemes to manipulate traffic. The Fetch advertising network , working with Uber, delegated the implementation of advertising campaigns to smaller firms, which were responsible for the quality of the services provided.