Securities and exchange commission

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Therefore, by adhering to video ad standards, you shield your company from reputational damage, create positive connections with your audience, and set the stage for long-term success in a competitive online marketplace. Essential Advertising Standards and Legal RequirementsCompliance is not optional–it’s essential. These vital legal standards will enable you to protect your brand and confirm your campaigns are aligned with regulations.

Truth in AdvertisingDeceiving consumers in ads can break trust greece whatsapp number data and land you violating the law. It’s wise to:Be truthful: Only make claims you can back up with evidence. Follow FTC guidelines: Broadcast clear disclaimers for limitations and conditions. Avoid exaggerating: Unless you can prove it, never promise “guarantees” or “immediate results.

”Disclosure of Sponsored ContentTransparency earns you points with consumers and keeps regulators off your back. Be upfront about sponsorships: If someone pays you to advertise something, use clear labels like the hashtags #Ad and #Sponsored or offer in-video disclaimers. Be conspicuous: Your audience doesn’t want to guess whether or not your post is paid.