Why it works: This email stands out for at least three reasons. First, it's not just an animation with a video on top, the body of the gif taps into people's default response to text messages or direct messages: that is, we can't resist reading them. Second, it uses real names, real dialogue elements, and even images (such as cats) to look and feel like you're eavesdropping (or eavesdropping) on someone else's text.
Third, it cleverly leverages one of the most netherlands whatsapp data powerful tools of persuasion: social proof. I know all this to be true because I didn't receive the email. Instead, my lovely wife forwarded it to me and immediately texted me: "I just forwarded you an email from rothy's. I've never seen anyone like this before." She's a new-to-the-town, socially aware, cat-loving lady. Talk about identifying your target audience.
(Yes, she and I ordered her first pair later that day.) aaron orendorff, founder and content strategist at iconicontent capterra newsletter email inactives capterra. Email Marketing Category: Re-Engagement What is the purpose of this email marketing campaign? A regular newsletter, but designed to warm up "sleepy" followers. Why it works: First, its subject line is engaging: personal and interesting. I couldn't help but open it to find out why I'm the best.
How to Write Effective Customer Feedback Emails
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