Structuring an assertive news clipping and detecting false information go hand in hand with professional media monitoring tools. One example is Knewin Notícias .
Professional clipping tools ensure the automation of monitoring of journalistic vehicles that mention the person being advised, or that address competitors, parties and the country's political scenario.
Platforms like Knewin Notícias are developed to improve the productivity of press offices, both those that work with private companies and those that work in the political arena.
Using strategic keyword research, you can consult (in seconds) thousands colombia mobile database of news outlets that talk about your client. This includes print, television, radio and digital news sources.
This represents optimization in your routine, since you will not waste time manually searching for the name of the person being advised on search engines, and you will not need to rely on journalists sending the articles in PDF format.
In addition to facilitating the research of journalistic content, the professional media monitoring tool also helps in the creation of clipping reports. This is essential to avoid the sharing of fake news about the person being advised in the digital environment.
Having a clipping plan, using a media monitoring tool and keeping an eye on all content that mentions your client are effective ways to prevent false information from being disseminated in the digital environment.
Finally, as social communicators, we need to understand that fake news represents a threat to our clients’ reputations. And this scenario is even more pronounced when we talk about political press relations.
What do you do to monitor news about your client and detect fake news? Tell us in the comments.