o ensure the attraction of interested parties, it

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However, the idea is to go further. Add more abstract information, such as your audience's interests, problems, hobbies and preferences. By doing this, it is possible to develop better targeted marketing actions, that is, with greater roi. This applies to creating an ebook. Understanding the persona is essential for you to define the most relevant topics for the customer, the triggers to influence their decisions and the most appropriate contact channels, among other things.

Still need help creating your persona? Take a look at our persona switzerland whatsapp data generator!Define the theme of your ebookafter defining your persona, it's easy to define the theme of your ebook. This is the first step for you to start structuring an agenda for the material, which is essential for its qualified production. The theme must not only be relevant to the audience, but also suitable for the stage of the funnel you want to impact.

Also keep in mind that the ebook must always answer a question or solve a problem for the audience. Tis essential that the title and description of the material make it clear what type of value the reader can absorb when consuming the electronic book. Structure your content will you be responsible for producing the content or will you delegate it to a writer? In all cases, it is crucial to have a structure that facilitates the process, starting with creating an agenda.