3 examples of customer service marketing using Sprout Social

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The right tools can take the collaboration between your marketing and customer service team from “good” to “great”. Here’s how three brands enhance their approach with Sprout.

Instant Brands
You can only take social customer care issues so far in a public forum before you need to escalate things to a private channel. Without an escalation management strategy in place, you risk customers sharing sensitive information—like home addresses, phone numbers and account information—in a non-secure environment.

To provide seamless, omnichannel care, Instant Brands relies on Sprout Social’s global partnership with Salesforce. “We’re always generating cases with Sprout for Salesforce. We get quite a few requests for Instant Pot and taiwan mobile database Pyrex—usually things like requests for replacements or product defects. To solve those issues, we need to be able to ask for consumer information which has to be done in Salesforce.”

Sprout social messages appearing in Salesforce through Sprout's Salesforce integration.
Salesforce
Salesforce understands the importance of exceptional customer experiences—both online and offline. To meet and exceed customer expectations on social, they rely on Sprout Social.

Social media engagement plays a vital role in Salesforce’s flagship conference, Dreamforce, which hosts over 40,000 in-person attendees and millions online. Whether attendees are on the ground in San Francisco or tuning in remotely, Salesforce uses Sprout to bring the energy and conversation of the event to its social audience.