How to create your brand entity for SEO?

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A top-rated, trusted brand is key to organic visibility. Here's a five-step guide to building yours.
Previously, SEO was largely focused on marketing to humans. With the rise of language models like PaLM 2, MUM, OpenAI GPT-4, and Google’s BERT, SEO is now also about marketing to machines.

The announcement of Google’s Search iran phone number data Generative Experience (SEG) and the release of Brand are reshaping the digital landscape. This development has a number of SEO implications. One of the most important is the focus on SEO brand entities.

But regardless of the interface, whether it’s expanded results, blue links, Google surfaces, or SGE, SEO timeliness is imperative for search engines to find and select our brand. And regardless of the user, whether human or AI, brand preference and brand awareness are essential for inclusion in the target audience’s thought process. Building a well-ranked, well-known, and trusted brand entity is therefore a fundamental key to organic visibility.

Brands, entities and the Google Knowledge Graph

Google Knowledge Graph is a database that understands relationships between entities and "facts" about entities.

Google defines an entity as " a thing for a concept that is unique, distinct, and clearly defined ," which is linguistically represented by nouns. A unit of account can be a product, place, person, idea, event, or brand. Knowledge diagrams allow entities to be contextualized through connections to other entities.