Some businesses also use this section to express their brand mission and what they stand for.
Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.
Grove Collaborative Instagram bio that reads "be a fore of nature," "world's first plastic neutral retailer," "bringing together 200+ vetted brands" and "show us your #grovehome" formatted as a buletted list
2.
Keywords in your bio improve search visibility. Instagram will show your profile in relevant searches based on the keywords you use here. This includes everything from your name to the actual bio copy.
Consider including relevant keywords, abbreviations and name variations in your Instagram name. Similarly, optimize your bio copy with relevant terms based on your audience and keyword research.
Note how Versed uses various keywords like “clean,” “vegan” and “sensitive skin” in its bio copy.
Instagram bio for Versed that reads "Solve Your Skin" with a trademark symbol qatar mobile database and keywords like "clean," "vegan," "dermatologist-tested," and "sensitive skin friendly"
3. Make it easy to read
As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.
You could use a pipe or vertical bar character to space out your info, like in the following Instagram business profile example from Leder Games. The symbol helps to separate the company’s most popular game offerings.