Monthly review of PPC campaigns

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On a monthly basis, you should check the following:

in-depth performance review and analysis;
client KPI metrics;
key trends;
overview of auction statistics;
keyword research;
quality score audit;
audit of advertising text;
general in-depth data analysis.
In-depth performance review and analysis

On a monthly basis, pay attention to in-depth monitoring and performance analysis. You should be interested in the account, campaign, ad group, audience and ad levels. In addition, it is important to monitor keywords, conversions and their cost. If there are changes in performance, you need to know why. If it is negative, you need to implement corrective measures. You will also get data for your clients from this analysis, which you will be able to present to them.

Client KPI metrics

Ensure that the performance of managed india mobile number data campaigns meets your client's needs. Perform analysis and make adjustments as needed.

Key trends

Year-over-year (YoY) and month-over-month (MoM) trend analysis provides a comparison of relevant metrics over similar time periods. This is important for you as it allows you to identify key turning points.

Auction statistics overview

Do you have new competitors? Are your competitors spending more money? Have you lost any competitors? You can find out all this by analyzing auction statistics.

Keyword research

Look for new keyword ideas relevant to your campaigns. But before allocating budget to keywords, first understand their volume, intent, cost, and conversion probability.

Quality Score Audit

A low Quality Score usually indicates poor campaign performance. Work to improve your Quality Score so that your bid keywords return ads that are relevant to search query intent and lead users to your landing page that converts.