Product positioning is also related to marketing

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From the perspective of marketing management, when the enterprise changes, the marketing organization will also change. As a result, marketing has gone through different management philosophies. Now look at what are the main ones and how marketing plays its role: production orientation this is related to the marketing stage we saw earlier.

The company only looked inward, seeking greater efficiency at the new zealand whatsapp data lowest possible cost and focusing on mass distribution. Under this orientation, marketing only infers what the market needs without in-depth analysis of the market's needs., but the focus is on the overall quality of the product and production.

The focus of marketing is to provide and communicate products of superior quality and performance by inferring what consumers want. Sales orientation here, the company begins to focus on the market but is still not concerned with understanding its needs. Marketing is directly related to sales: it must use persuasive language, which makes consumers buy at all costs because they would not do so spontaneously.