Maslow's pyramid of needs

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Everyone knows, understands, but I wanted to remind you that in such a difficult time, it is especially necessary to understand the needs of a person not only for the team, to understand the boss, to understand the target audience, the brand, the services that you provide. We also need to understand what the needs of your niche, your target audience, what customers are willing to spend money on, what is most useful and important for them, which marketing channels should be optimized as much as possible for needs, which products/services, etc.

I also want to give an example of the transformation of croatia telegram data our product online. Before the war, we had a pretty nice design, we covered injuries, illnesses. We had twice as many payments when the event occurred abroad or in transport. We had an online doctor, Covid coverage - everything online. We did a demand analysis. People liked it.

Now we have transformed it, adapted it to the realities. We now have it completely online. We have protection even during war. There are payments for injuries, illnesses. We added psychological consultations, doctor consultations (unlimited) and ambulance compensation. That is, we analyzed what would be useful to people now, what they use now and what could be really useful, for example, the very call for an ambulance.