What to do next in content marketing:

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Most often, advertising is aimed at a cold audience that doesn’t know you at all. If the audience comes from advertising, you need to hook them with something and keep them, warm them up to purchase. All formats will come into play – series of posts, chain letters, reviews, videos about your work, webinars, articles on a blog and in specialized media that your audience, not your colleagues, reads! This is systematized within the framework of content marketing.

Example with a private professional launching a course
From the very beginning, you need to define your target brazil telegram data audience, unique offer, and funnel. You can’t do it on your own, so look for a marketing specialist – a copywriter-marketer, a content marketer, or just a marketer. Yes, it’s expensive. But it’s better to spend money at this stage than to pour a lot of money into advertising that won’t work.


Regular posts are needed where the specialist talks about all sorts of useful things, entertains, answers questions, removes objections in advance, builds trust, and promotes the course.
This is not done randomly – we alternate entertaining and informative posts. Every 3-4 we write a selling post, in which we invite you to subscribe to the newsletter in Direct. What will it give: those who subscribe, we collect in the database and send them letters in Direct. We warm them up to purchase. Not everyone will buy, but approximately 0.5% of the total mass of those who subscribed.
In parallel with this or in advance, you need to do a landing page for the course, and quickly: 3-4 days - writing and approval, 2 days - for page layout.
Once the page is ready, provide a link to the course on your Instagram profile and in emails, write posts, and encourage people to click on the link in your profile.
There will be a lot of work.