The results were as follows

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We faced challenges when reaching a cold audience with a complex topic. So we focused on a warm audience that had already interacted with us before. This included our customers, social media followers, and website visitors. We also made efforts towards a cold audience.


The results were as follows: we received four bolivia telegram data testimonials from satisfied clients. Although working with a cold audience did not give much effect, we understood the importance of having warm bases for such a complex topic. If you do not have a ready-made warm audience, I would recommend using free consultations, lead magnets and other means that will help attract the audience's attention and explain the value of your service or product.

In this case, sales can be ignored in the early stages, focusing efforts on conducting valuable dialogues and even raising awareness about your topic, which later scales into greater revenue.

From the editors. Serhiy Zhelepa is the curator of the course " Targetologist ". The main feature of this course is that we consider in detail all aspects of this area from beginning to end. We reveal the process of setting up advertising, analyzing results, working with business files, up to building a sales funnel. In addition, we deeply study how to work in this specialty in general.