At one time, it was fashionable to give advice in the style of “Get yourself a character, it’s useful.” Now the same can be said about brand philosophy — if you don’t have one at the moment, seize the opportunity to work on this issue and related points in relation to eternally important topics: ecology, charity, etc. And then tell about all this on your channel.
Content about brand philosophy is not a one-time story. You can return to it from time to time: remind about your values, voice your position, highlight your strengths. Repetition is self-evident when there is an increase in subscribers. But it is better to complicate the story, rather than copy-paste the same greeting text: we have been on the market iran mobile database for so many years, here is our list of services. This will only find a place in the channel description. For an example of a good implementation of content about values, go to the “ Tolk Podcast Studio ”.
You can make it a rule to systematically check in with your audience based on your feelings. This helps to establish contact with subscribers, regulate the emotionality of commenting on certain topics, adjust the content plan in terms of frequency of publication, detail of texts, etc. And, what is especially welcome, with the help of such a technique you can demonstrate your openness to readers and show that your subscribers are important to you - this is now highly valued.
You can materialize the idea as a post-survey: from a simple sentence to a voluminous text with a call to express your point of view in the comments. Even simple mood checks will do. For example, "People, how are you?" Just do not forget to allow comments and reactions. " Digital-gallery " offers its own version.
Trend into trend
Situational marketing has taken root well in social networks and is ready to conquer Telegram channels. The highest art in this business is a prompt response to noticeable events that have just occurred: a meme about a mole, an unexpected temporary rebranding to "Yagodki", a "fall" of a competitor's website.