Each significant USP in the text takes up an entire block - this way we are guaranteed to convey to the reader all the benefits that he will receive. And the most important technique here is to enter not through characteristics, but through impressions. The authors try to mentally immerse the product in the life of the reader, to create an image that the person already has it, and now he feels good.
"You need to show that the product is cool, using an example of a life situation that the target audience faces. For example, we are writing about sofas, the target audience is family people. Many of them often have guests at home. So you can approach it like this:
"Our sofas are upholstered in fabric that is easy to remove stains from. Feel free to seat guests on this sofa during feasts and parties: if something from food or drinks gets on it, you will quickly wash it off."
And the person is like: oh, if the kids spill juice on the philippines mobile database sofa again, I won't have to remove the stains with ten different products!"
After we have painted a bright picture in the reader’s head, all that remains is not to scare him away with loud calls “BUY THIS NOW!!” So the last paragraph of the text is no less important than the first. In it, we ask the dear reader to go to the site and perform the target action. How? Softly, but specifically. Not “go to the site and do whatever you want there,” but “go and look at the sofa catalog.”
But sometimes we make mistakes
Like any writer, we need material - we take it from the client's website, but this is not enough. Then we turn to third-party reviews, social networks, forums - in short, everything where there is a mention of this product. At a certain point, the search for information is so addictive that we can no longer stop.
On the one hand, it is cool to know a lot about different things, but on the other, there is a risk of turning into a toxic expert who lectures the reader in the article. After reading such a text, you are left with the feeling that you have just been scolded by a teacher for not doing your homework. But the author at the time of writing imagines that he is simply smart and shares his knowledge with the reader. True, a little pompously and looking down on him.