Businesses will not only attract customers

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By capturing and exploiting these insights, but also build strong and long-term relationships with them in the years to come. According to Magna, global OOH revenue is forecast to grow strongly, reaching over $41 billion in 2024.


The DOOH (Digital Out-of-Home) segment accounts for more than 35% of total OOH revenue, thanks to the increase in the number of digital screens and campaigns that use data for more effective targeting. The global outdoor advertising market is forecast to reach $40.


2 billion by 2024, growing at a compound annual growth rate (CAGR) of 2.7% during 2017–2028. Asia is forecast to lead the market with an expected spend of $21.73 billion by 2028, up 3.7% from 2024.


The OOH outdoor advertising market belgium whatsapp number data continues to expand The OOH outdoor advertising market continues to expand Watch Now: Outdoor Advertising (OOH): Concepts, Roles & Features You Should Know 2. Strong growth from Programmatic DOOH (pDOOH) pDOOH is set to become one of the industry's key drivers, with a compound annual growth rate (CAGR) of around 12%-15% from 2023 to 2025.


The integration of real-time data such as weather, geolocation, and customer behavior makes pDOOH campaigns more effective, especially in the travel, retail, and entertainment industries. 3. Integrated Retail Media and OOH Advertising The number of retail media networks (RMNs) will surpass 200 by 2024, according to Mimbi.