Information user. Depending on who the information is aimed at, digests can be external or internal. External ones are designed for the company's clients, and internal ones are designed for employees (these can be materials about important corporate events, work cases, award announcements, etc.).
Frequency. Digests can be daily, weekly, or monthly. The company itself chooses the frequency of publishing digests, depending on the volume of content it wants to share. For example, if a company makes a dozen posts a day on Telegram, then it can do it daily. If the content is updated unevenly, with long breaks, it can do a monthly digest.
Having a common theme. They can be released in two formats - thematic or "about everything". For example, a clothing brand can release digests dedicated to fashion. For companies with a wider target malaysia mobile database audience, the "about everything" format may be suitable.
Personalization. The digest can be general or personalized, i.e. focused on segments of the target audience. For example, a clothing brand can make fashion digests for office workers, separately for those who prefer a sporty style, etc.
They can be dedicated to events that have already happened (this can be a selection of reports from corporate events) or news that has already become accomplished facts. These are digests about the past. But it is possible to publish announcements of any events. Such an information collection is conventionally called "about the future". The company can release both formats - first give announcements of the event, then talk about how it went.
The information in the digest can be presented in different forms. It can be an email - then the company will still have to do a mass mailing. Or it can be a widget on the site with a summary of current articles.
Advantages and disadvantages
saving time for the user - information from several sources is located in one place, there is no need to search for additional materials;
personalization and the ability to customize to the interests of a specific segment of the target audience;
a convenient format that contains headings and markings for easy navigation.
For a company, the advantages of a digest are improved communication with the target audience and strengthening of the brand's reputation.
But they also have disadvantages:
limited format - with a small volume it is impossible to save all the details and small details, and the user does not always follow the link to the source;
risk of information overload - if a user is subscribed to several newsletters, he does not have time to read everything.
In addition, there is a risk that the mailing letter will end up in spam. To prevent this from happening, you need to set up the mailing correctly, which requires additional resources.