Facebook attracts Gen Z users, while TikTok's Boomer audience grows

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Social media shift: Facebook attracts Gen Z , TikTok lures baby boomers. Marketers may need to adapt their strategies to the platforms' evolving demographics.
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According to a recent report from eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining popularity among baby boomers. Despite these shifts, both platforms are maintaining a stable core user base.

Conclusion:
August brought important news that could shape the future of online marketing. Whether it's new technologies, changes in algorithms, or new ways to reach your audience, it's crucial to monitor these changes and integrate them into your strategies. Keeping up with these innovations will not only help you increase your brand's visibility, but also stay one step ahead of the competition. Don't be left behind and use August's news to your advantage!