Using metaphor and analogy

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Keep your content unique from AI by:

Bringing a singular personal perspective
Practicing empathy for your audience
Surfacing new ideas by drawing on past experience
AI can’t do any of these things reliably or well. Make ghana telegram data sure your content won’t make anyone wonder if it was written by robots.

Unique from other brands’ content
If your content was stolen and published on a competitor’s site without your branding, would anyone be able to tell? Would your brand’s experience, insight, and personality shine through?

There are a few ways to make sure your content couldn’t come from anyone else, including your competitors:

Tell unique brand stories. Talk about your customers, your years of service, your employees. Weave these brand stories into every piece of content.
Take strong stances on industry issues. Be opinionated and even passionate about the problems facing your industry and your proposed solutions.
Let personality shine through. The stiff, corporate, disembodied “B2B voice” is a thing of the past. Write as a person, for people.
Unique from your previous content
Most B2B brands have been pushing out content for years, if not decades. That means the very real danger of ‘too much of a good thing.’ If you have multiple pieces of content angling for each keyword you’re targeting, your site’s SEO potential is getting diluted.