If before each of the teams had their own priorities

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In addition to me, werik gonçalves, who was initially one of our designers, also specialized in web development and ux — user experience — to improve our website, our conversion points and the user experience in general with our channels. This is incredible! Both for the company, which gains more qualified people to work in areas of great impact, and for us, who as experts stand out in the market! Sales has greatly improved the alignment between them! After all, there is now a person focused on maintaining synergy between the two teams, analyzing data, coordinating meetings and acting on the points of greatest need in a practical way.

, now we are able to unite them under the same focus, and with that self employed data join forces to improve the whole, and not just one end.Ebook vendarketinghow can I start product marketing in my business?The first step, of course, is to understand how this part of your marketing already works nowadays and, based on that, define your needs.

Do you already have bottom-of-the-funnel content? Is the marketing and sales alignment clear? Is there a marketing strategy focused on your product/service? The answers to these questions will guide the creation of your product sector and will help you understand how many people you will need to get started. Furthermore, it is important to understand, from all aspects, what your priorities are, always remembering that the results will be the consequence of a synergy between product, marketing and sales.