Choose guests who are genuinely excited about the topic

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Remember: a well-defined purpose keeps both your production team and your audience aligned and engaged.

Want to see how this works in practice? Check out our case study on how SAP leveled up their B2B podcast game, achieving multiple marketing goals while delivering valuable content to their audience.

Know your audience

One of the golden rules of podcasting – and content ghana telegram data marketing in general – is to deeply understand your audience. Who are you trying to reach, and what do they care about most? Knowing your audience involves understanding their challenges, pain points, goals, and interests. This insight allows you to tailor your podcast’s content to speak directly to what matters most to them.Ultimately, the better you understand your audience, the more effectively you can create content that engages them and keeps them coming back for more.


This key bit of insider insight could save you a lot of frustration – and editing time. While it might seem logical to choose the most knowledgeable expert, remember that knowledge alone isn’t the same as having the ability to present that information clearly and in an engaging manner.

The best podcast guests are those who not only know the topic inside and out, but also have a genuine enthusiasm for discussing it. Passionate guests are more likely to bring energy and authenticity to the conversation, making for a more listenable and dynamic episode.