Tricks to build a brand online

[suchona.kani.z]

We listened to great speakers all day long talking about their branding tricks. One of the funniest campaigns we heard about was the one for Popradská káva . See for yourself how marketers from Zaragoza fought prejudice against an uninteresting brand:



But we couldn't just make fun of hipsters, gold diggers, or managers all day long. So it was time for more serious topics.

How not to lose your brand when developing a website
Daniel gave a lecture on how to ensure that the brand does not lose face during development . The basis is a high-quality assignment with a brand manual, which all developers and creatives will strictly facebook database adhere to. On the other hand, sometimes it is necessary to reach for a compromise, because even the best brand must not limit the functionality of the site. So how do you proceed so that the brand does not get lost and the website works as it should?

What can a web agency client influence to ensure that their brand is not lost during website development? The client can intervene in the selection of the agency , can influence the project assignment and can subsequently also participate in the implementation. Several case studies were presented in the presentation , see for yourself:



How not to lose your brand when creating a website? from AITOM Digital sro
10 tips on how e-hop can build its brand
According to research by the LoveBrand agency, a brand helps a company earn more . Working with a brand and investing in it is therefore also worthwhile for small e-shops. It is not necessary to hire expensive agencies right away, Matez Jindra advised how to build a brand. You can get started yourself, you just need to be enthusiastic, dedicate yourself to the brand and customers and, most importantly, work on the brand long-term and permanently.