Metrics : Key metrics to look at

[rifat28dddd]

Cost calculation. The price depends on the format, payment model and product features. There are no universal values ​​here. It is impossible to say in advance with 100% accuracy how much advertising in Zen costs. Therefore, it is important to test different approaches, adjust the cost and analyze the effectiveness. For example, Zen offers the following benchmarks for test campaigns:

engagement: from 3 ₽ per reading, starting rate – closer to the minimum;
reach: from 80 ₽ per 1,000 impressions, it’s better to start with 100+ ₽;
external transitions: from 10 ₽ per transition, with a recommendation to start with 30+ ₽;
screenings: from 0.3 ₽ per view, optimally from 1+ ₽.
To simplify the bidding process, Zen offers the "Daily Budget" auto strategy. In this case, the advertiser sets a daily spending limit, and the platform independently determines the bids that will ensure maximum efficiency within the specified budget. Algorithms automatically optimize impressions to achieve the best results without additional intervention from the advertising customer.

How to evaluate the effectiveness of advertising in Zen

To evaluate how successfully advertising works in Zen, you guatemala telegram data need to use the data in Zen Studio. To do this, open the "Statistics" section in the menu on the left and select the "Campaigns" block. Here you will find all the key indicators by which you can analyze the effectiveness.


impressions, reads and views: the higher these numbers, the better the publication worked. The average read rate should be at least 40%. If the figure is lower, check that the cover and title match the topic, as well as the complexity of the text;
Cost of reading and viewing: this data helps to understand how optimally the budget is spent. If the prices are too high, in your opinion, consider reworking the creatives;
CTR (click-through rate): CTR standards vary by industry. For example, for real estate it can be below 1%, while for retail it can be 4-5%.