What can be measured for branded articles

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Time spent on the page , i.e. whether he could actually finish reading the article.
Scrolling : When a user is reading, they must scroll down the page.
Scrolling can be measured by Monkey Tracker or Google Analytics.
Whether the user copied any text.
If a user copies an email or phone number, for example, they are likely to get in touch. You can track this metric using the Copycamp code.
Number of shares or "likes" on social networks
You can use the measurement code from Copycamp or the Mention application. If you use WordPress, there are a number of social network plugins that also automatically calculate interaction.
Clicks to the next page
Measure with Monkey Tracker. It will allow you to understand what users are interested in and focus more on such topics.
The best way to evaluate texts was also discussed at the Copycamp cash app database copywriting conference. Copywriters usually rule with words rather than numbers, so the organizers prepared a measurement code that can handle all the necessary metrics. Download the code here . Your developer can deploy the code if you don't dare to do it yourself.

DOWNLOAD FREE MEASUREMENT CODE

11 tricks to achieve higher goals
Choose interesting topics with keyword analysis in mind.
Have an editorial plan. Remember that quality is more important than quantity.
Make sure to use proper formatting to make the text scannable.
Set reasonable goals and follow through.
Share your articles on social media, send the best ones in the newsletter. Let people know that you wrote something.
Always fill in the meta tags (title and description) carefully so that search engines can read the article.
Always fill in the alt meta tag for images so that search engines can see them.
Allow users to comment on articles and share them.
Monitor your goals and user interest and constantly update your editorial plan accordingly.
Don't be afraid to reach out to influencers and offer them your articles.
Don't forget to link to your articles - link to your previous content, interesting studies, or even competitor insights. Make sure the links are useful to users.