One of the most common solutions for machine learning

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As a result, brand safety has effectively become an obligation. During the coronavirus pandemic, many websites have invested in spreading disinformation, manipulation and fraud related to the crisis. Companies already know they shouldn't be associated with these addresses, so they have to tightly control their advertising. How to protect your brand? How to apply brand safety source: targetoo.

Let’s take a look at some strategies to ensure brand protection in british student data the virtual world. algorithms is to assign machine learning algorithms to help with filtering. They can conduct in-depth analysis of the website based on content, images, videos, language, objective, etc. The huge advantage of relying on artificial intelligence is the ease with which large amounts of data can be processed simultaneously and intelligent correlations made between them.

Machine learning uses natural language processing and big data analytics to understand pages and extract keywords. Furthermore, it is important to emphasize that the analysis is semantic and not just an understanding of the terms themselves. These algorithms take into account the context of their application. For example, if a system is trained on illegal, criminal websites, or websites that promote a company that is unfavorable to its reputation, it will be able to learn and recognize these patterns on other websites.