Staying under the radar

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The media is often puzzled and intrigued by the fact that a successful businessman or executive has a low profile in terms of communication , does not appear at public events, is measured in his interventions and is reluctant to be in the spotlight. The entertainment industry is shocked that some of the most important artists in Europe are jealous of their image and measure their public appearances.

The pioneers and great defenders of high-profile communication have always been in the USA . The men who built the strength of this economy have always been venerated, forming a bourgeois ecuador mobile database nobility highly acclaimed and admired by public opinion. Rockefeller , JP Morgan , Carnegie , Ford or Vanderbilt built their empires supported by high investments in public relations campaigns, advertising and charity actions, precursors of today's Social Responsibility actions. They were succeeded by their heirs, forming dynasties.

In this post-industrial era, the public relevance of Bill Gates , the late Steve Jobs , Sergei Brin and Larry Page is monumental; far greater than that of many other global leaders throughout history. Highly competitive environments are breeding grounds for superlative egos that need to expand in the public eye.

However, the way of behaving in Europe is very different . Here, discreet charm is valued , doing things without being known, working under the table. And, above all, privacy and intimacy are valued . If the model of the American businessman is the ubiquitous Donald Trump with his constant outbursts in his crazy presidential campaign, the richest man in the world walks around A Coruña with a certain tranquility, almost wrapped in anonymity, living the same life he has been doing for 30 years.