What will B2B sales be like in 2021?

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The challenge now is to get past this short-term survival phase and look ahead, because 2021 is going to look more like 2020 than 2019. The good old days are not coming back. Are we going to try to go back to that normal? It's not possible. Are we going to continue in this new normal or are we going to think differently about how we move forward in B2B sales?

If the most valuable consumers for retail companies canada mobile database are grouped in Generation N, isn't it also the case that this group is attractive for companies that sell B2B? Without a doubt, a person who buys online at Amazon, Zara or Carrefour will not change their environment to start (or even close) a professional purchase process .

A professional buyer of software, technology, industrial products, raw materials or business services expects a satisfactory, simple and safe purchasing cycle for their health . This is the same for a B2B company as for a large retailer.

So businesses that sell to other businesses need to step up to take advantage of the opportunity. In an environment where habits and practices have changed so rapidly and are likely to continue to do so, business owners and sales professionals need a clear view of what their customers want and take the steps necessary to address their needs .

Making a transition to close B2B sales remotely is essential and involves refocusing sales teams and giving them new tools to do their job in a virtual and digital world .

At Bannister Global, we are helping our industrial clients, who have long B2B sales cycles, to plan their 2021 budgets with a digital vision based on new concepts and tools . And we are ready to continue doing so for brave industrial companies that want to thrive.