EEAT.What is off-page SEO?Off-page SEONow

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On the page, it looks like this:Print of the Content Marketing postAnd, in the SERP, the search result appears like this:Featured snippet for Content Marketing EEATThis acronym has entered the crosshairs of SEO professionals. EAT are the initials for EAT are the initials for Experience (E), Expertise (specialty), Authoritativeness (authority) and Trustworthiness (reliability). Google adopts these words as guidelines for evaluating the quality of search results.

They are presented in the document that guides the group of chinese europe phone number list evaluators who carry out a manual analysis of the relevance of the results that the search engine is delivering. Therefore, they also show what Google considers important for content to be considered quality: The expertise of the content author; So, follow these guidelines in your content and SEO strategy to align with what Google thinks.

learn more about the topic To learn more about the topic, check out our guide on , it's time to look outside your pages at off-page SEO. What can you do to gain more authority in the market and show Google that you are a reference? Here you need to realize that, unlike on-page SEO, in off-page SEO you do not have complete control over optimization.